CLIENT
City Year Miami
CHANNELS
Print, Experiential, Social
CHALLENGE
Create an eye-catching call-to-action for City Year Miami’s inaugural participation in Give Miami Day, the biggest annual giving event in South Florida. Lasting 24 hours and with more than 500 local nonprofits involved, City Year Miami needs to stand out from the crowd.
SOLUTION
Donors want to know that their money is being put to good use in their community. When education is advanced in lower income areas, everyone wins. Children receive more opportunities, the economy is strengthened and a safer and happier city comes into focus. With this in mind, we combined inspiring photography of City Year corps members with colorful and familiar Miami scenery. This direct association winks at the immediate and profound effect education can have on the entire city of Miami, where the donors live and work.
