John Jay College

John Jay Cover
John Jay Inside Panels
John Jay Backside

CLIENT

John Jay College of Criminal Justice

CHANNELS

Print, Website

CHALLENGE

John Jay College of Criminal Justice was kicking off their new $75 Million Capital Campaign with a major gala and needed a teaser to promote their new initiative.

SOLUTION

Stinghouse created a printed leave-behind that combined emotion and information to generate interest for the upcoming campaign. We capitalized on this moment by directing attendants to a website we created, where they could sign-up for new information or contribute directly to the cause. The donations broke the gala record for John Jay College of Criminal Justice.

More Work

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