Quantum Foundation - Roosevelt High School Restoration
In 1970, Roosevelt High School, a once thriving all-black high school in West Palm Beach, FL, was unceremoniously shut down as a result of the ongoing nationwide effort to integrate public schools. The closure of the high school proved devastating to the students and local community for generations to come.
The Quantum Foundation, an organization devoted to fundraising for initiatives that improve the health and well-being of underserved communities, stepped in and took the lead to restore Roosevelt High School to its former glory and commissioned Stinghouse to help with the initiative. As a result of this partnership and with the support of the Roosevelt High School Alumni Association, the West Palm Beach County School Board, and organizations such as Northend RISE, the school restoration project has finally begun. Soon, the planning stages and programming needed to turn this once beloved high school into a treasured resource will become a reality, and the story of the Roosevelt High Maroon Devils will ring through the community once again.
PROGRAM
Restoration Awareness Initiative/ Fundraising
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
SEGMENTATION
Community at Large
CHANNELS
Video, Social Media
Creative
Digital | Video
Stinghouse developed a video used to generate awareness of the history of this effort, as well as raise the funds needed to make it a reality.
Digital | Video
Stinghouse developed a trailer video for social media to help to promote the viewing of the full film.
RESULTS
School Rebuilding Funded
The West Palm Beach County School board has funded the building’s restoration.
New Donors Acquired
By generating awareness of this initiative, new donors have agreed to participate in the development of this 3-phase restoration. Plans include a community health center and programming for the long-term betterment of the health, education, and work skills the community needs to thrive.
WHY IT WORKED
The documentary-style video helped share the history of school integration and its effects on South Florida’s black community. By hearing this little-known story directly from the voices of those who lived it, audiences connected the current state of this devastated community with those events in our country’s history. The CTA is strong; to get involved in your local community if you want to see change happen, to be neighbors to each other in times of need, and to understand that without the involvement of everyone, the legacy of the black community’s rich history, their struggles, and their perseverance will forever be lost.