Florida Gulf Coast University
Ranked #7 among Most Innovative Schools by U.S. News and World Report, Florida Gulf Coast University sought to innovate once again as they approached their second ever Give Day effort. Stinghouse Creative partnered with their Office of Advancement to promote the initiative with a goal of increasing their annual giving donor goal by 50%.
PROGRAM
2022 Give Day
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
SEGMENTATION
Alumni + Community at Large
CHANNELS
Give Day Website, Video, Email, Social Media
Creative
Digital | Video
Stinghouse developed a suite of branded videos to introduce, launch, and celebrate the inaugural Give Day strategy.
FGCU Give Day Teaser
Give Day Kick Off Video
Give Day Results
Social Media
Stinghouse developed the social posts leading up to and throughout the 24 hours of giving.
Give Day Social Media Assets
RESULTS
Give Day Success
Through collaboration with university partners, and targeted social media messaging, increased awareness and promotion generated the highest amount raised for any prior Give Day effort.
New Donors Acquired
The second annual Give Day yielded 195% increase in new donors compared to the previous year, exceeding the originally set donor goal.
WHY IT WORKED
With alumni and the neighboring community being the primary target audience for the 24 hours of giving, the creative messaging focused on emphasizing the unique attributes associated with the iconic FGCU eagle. Leveraging this flagship symbol — not just through visuals, but through the characteristics they embody — reinforced the inherent natural tendency for this community to care for its own. Using targeted social media messaging, video, and email the message was brought to life to promote the robust offering of branded funds and challenges.