FIint Hill School
Founded in 1956, is a private, co-educational, college preparatory school, in Oakton, Virginia, serving grades JK–12. In 2021, Flint Hill School was ranked number 9 out of 2489 private schools in the United States, making it the best in Virginia.
PROGRAM
Explainer Videos
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
Animation
SEGMENTATION
Prospective Applicants
CHANNELS
Video, Social Media, Mobile
Creative
Digital | Explainer Video
Stinghouse concepted and produced an animated explainer video to help the school better explain the school’s unique style of education and its benefits to prospective students.
Flint Hill School- Knowledge vs. Understanding Explainer Video
RESULTS
Increased Awareness
Since the launch of the campaign, over 100 million impressions have been delivered, with the digital campaign accounting for over 84% of total campaign website traffic.Industry Recognition
Our creative campaign work is a eight-time award winner recognized by the Council for Advancement and Support of Education (CASE) “distinguished by its clear messages, effective narrative storytelling, sincerity, and authentic sense of place,” per the awarding judges.Exceeded Campaign Goal
To-date the campaign has surpassed the original $750M campaign goal by 2.5%.
WHY IT WORKED
From the campaign's inception, through it’s quiet phase, and subsequent public launch, a consistent strategic thread was carried across channels. A branded call-to-action that demonstrated a direct connection to fundraising, while distinguishing itself from other internal initiatives ensured that all communications under the campaign umbrella — across the various partner colleges and supporting units — all shared a unified message.
“We needed a creative marketing agency that fully understands the uniqueness of FIU, from where we’ve been to where we’re going. Stinghouse is that partner for us. Throughout the vetting process, they continued to demonstrate the ability to understand our unique challenges and opportunities and offered up customized creative ideas that were strategically strong.”
— Howard Lipman
Chief Executive Officer of the FIU Foundation, Inc.
and Senior VP University Advancement at FIU