Pine Crest School
The 2022 Jay Mathews Challenge Index named Pine Crest School the number one private school in the nation. A pre-kindergarten through grade 12 private school with campuses in Fort Lauderdale and Boca Raton, it is one of the largest independent schools in the U.S. Stinghouse Creative is the Agency of Record supporting the Office of Advancement.
PROGRAM
Donor Stewardship
SERVICES PROVIDED
Strategy Development
Creative Art Direction
Video Production
Digital Design
SEGMENTATION
Parents + Families
CHANNELS
Video, Print, Digital
Creative
Video
Stinghouse developed a video in support of their annual giving program.
Pine Crest Fund
Print | Web
Stinghouse developed a suite of donor stewardship assets.
Annual President’s Report, Website
Gift Announcement, Website
RESULTS
Record-Breaking Fundraising Year
With the challenges of the 2019-2020 academic year, the annual fund goals were adjusted to stay flat rather than increase, yet turned out to be a record-breaking year in philanthropic giving.
Alumni Engagement
The most recent fiscal saw a 25% increase in gifts to the alumni giving society.Capital Campaign Success
Its ongoing capital campaign effort saw six new seven-figure commitments.
WHY IT WORKED
A signature ingredient to the success of this effort can be attributed to how closely it reflected the insights and sentiments of the core audience it aimed to connect with — parents. As part of the due diligence effort in preparation for the launch and ongoing evolution of the campaign, we were able to speak directly to this community and understand exactly what they valued about their Pine Crest experience in order to more effectively and emotively connect that to the impact of giving.
“I absolutely love that [they] don’t just take what we say and go with it. [They] push us, challenge us, take us in new directions. Just one of the 1,782 reasons I trust [them] completely.”
— Susan Peirce
Vice President of Advancement