Baptist Health Foundation
Baptist Health, one of the largest not-for-profit healthcare organizations in South Florida, holds itself to the highest standards for every aspect of medical care. Stinghouse Creative was entrusted to bring Power Extraordinary, their $600 million capital campaign, to life from concept to fruition.
*Note: This is an active campaign, please visit the website PowerBaptistHealth.net
PROGRAM
Comprehensive Capital Campaign
SERVICES PROVIDED
Strategy Development
Creative Content Development. Video Production Media Planning Market Research Website Development
SEGMENTATION
Principle Gift Prospects +
Community at Large
CHANNELS
Video, Social Media, Display, SEO, Mobile, Print, OOH, Internal Communications, Website, Events
Creative
Digital | Video
Stinghouse concepted and produced all the assets establishing Power Extraordinary, The Campaign for Baptist Health.
Fundraising Pillar Videos
Print |
Case for Support & Board Package
RESULTS
Increased Engagement
In only it’s second year, the campaign yielded 172% increase in engagements, with 79% of the site traffic coming from NEW visitors — representing a 14% year-over-year increase.Increased Giving
There was an 82% increase in conversion rate year-over-year and 419% increase in dollars raised.Increased Rankings
Since this campaign and in collaboration with other university-wide efforts, FIU has jumped 17 spots in U.S. News and World Report rankings, of which a key performance indicator is alumni participation.
WHY IT WORKED
The success of this initiative rested on the ability to directly connect the act of giving to a compelling tangible result — an increase in rankings that thereby increased the value of alumni degrees. In its second year, leveraging the inaugural give day brand assets, we were able to redistribute resources previously allocated to establishing the give day — to amplify the give day — including increasing the paid media budget and adding more assets for ambassadors and stakeholders to leverage.
“We heard from an alumni who saw the teaser ads and wants to raise money for his endowment on our give day. Our investment in the media just paid for itself!”
— Sara DuCuennois
FIU Chief Alumni Officer