FIU Foundation
As the 4th largest public research university in the country, FIU is recognized as a Top 50 Public University according to several rankings including The Washington Monthly. Stinghouse Creative helped FIU raise over $850 million (11% over their fundraising goal).
PROGRAM
Comprehensive Capital Campaign
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
Media Planning
SEGMENTATION
Principle Gift Prospects +
Community at Large
CHANNELS
Video, Social Media, Display, SEO, Mobile
Creative
Digital | Video
Stinghouse concepted and produced a series of videos bringing to life the campaign’s case for support.
Next Horizon Capital Campaign Anthem Video
FIU- Desmond Meade
Portrait of a Dreamer
Center for Children & Families
FIU CasaCuba
Research Excellence
Community Impact
Student Success
Out of Home
Next Horizon Capital Campaign Completion Celebration Video
FIU- Dr. Richard Olson
Times Square Takeover
FIU- Nate Delinois
Print | Case Statement Design
Stinghouse designed and developed the look & feel for all campaign collateral.
RESULTS
Increased Awareness
Since the launch of the campaign, over 100 million impressions have been delivered, with the digital campaign accounting for over 84% of total campaign website traffic.Industry Recognition
Our creative campaign work is a eight-time award winner recognized by the Council for Advancement and Support of Education (CASE) “distinguished by its clear messages, effective narrative storytelling, sincerity, and authentic sense of place,” per the awarding judges.Exceeded Campaign Goal
To-date the campaign has surpassed the original $750M campaign goal by 2.5%.
WHY IT WORKED
From the campaign's inception, through it’s quiet phase, and subsequent public launch, a consistent strategic thread was carried across channels. A branded call-to-action that demonstrated a direct connection to fundraising, while distinguishing itself from other internal initiatives ensured that all communications under the campaign umbrella — across the various partner colleges and supporting units — all shared a unified message.
“We needed a creative marketing agency that fully understands the uniqueness of FIU, from where we’ve been to where we’re going. Stinghouse is that partner for us. Throughout the vetting process, they continued to demonstrate the ability to understand our unique challenges and opportunities and offered up customized creative ideas that were strategically strong.”
— Howard Lipman
Chief Executive Officer of the FIU Foundation, Inc.
and Senior VP University Advancement at FIU