Broward College Foundation
Named one of the Top Ten Community Colleges in the Nation by the Aspen Institute, Broward College graduates are the highest earners in the state of Florida compared to students from similar programs at other institutions. Stinghouse Creative is the Agency of Record supporting their Office of Advancement.
PROGRAM
Scholarship Program
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
Media Planning
SEGMENTATION
Community at Large
CHANNELS
Video, Print, Mural Installation
Creative
Digital | Video
Stinghouse concepted and produced the signature video asset highlighting the scholarship program’s impact.
Broward College American Dream Scholarship
Brand Identity | Print
Stinghouse developed the scholarship’s updated visual identity and collateral.
RESULTS
New Donors Acquired
The result of the American Dream campaign targeting alumni, faculty, staff and community saw 412 new and increased donors.
Increased Giving
This effort represented 74% of all donors and 46% of all dollars to the American Dream Scholarship that year — a 20% increase from previous years.
Industry Recognition
The program’s rebranding won a Special Merit Award award winner recognized by the Council for Advancement and Support of Education (CASE) for outstanding branding and identity program.
WHY IT WORKED
Identified as the flagship financial aid program at the time, the American Dream Scholarship initiative was classified as an area of greatest need seeing increased demand by deserving students year over year. Through one-on-one conversations with development personnel and current donors we discovered that a key draw to this fund included its relatively low barrier to entry relative to the transformative impact of a gift. By bringing to life the voice and visuals of the student journey, struggle, and eventual triumph made possible by philanthropic investment, prospective donors were placed in the position of hero to a deserving student who was only a modest amount away from completion.
“We truly love working with [Stinghouse] and their uber-creative team! All great energy that is resulting in amazing work!”
— Nancy Botero
Executive Director & Vice President for Advancement