HomeSafe
Caring for more than 14,000 infants, children, young adults, and families every year — HomeSafe meets the needs of the most vulnerable in South Florida, including survivors of severe physical abuse, sexual abuse, or abandonment, who can not function in foster care. Stinghouse Creative led the strategic messaging and creative concepting in support of their rebranding and capital campaign launch.
PROGRAM
Board Engagement
SERVICES PROVIDED
Research + Strategy Development
Branding + Creative
Content Development
Video Production
Print Production Management
SEGMENTATION
Major Gift Prospects, Community Partners
CHANNELS
Digital, Print, Social Media, Video
Creative
Digital | Video
Stinghouse concepted and produced a video highlighting HomeSafe’s impact.
HomeSafe Anthem
Brand Identity | Print
Stinghouse developed HomeSafe’s updated visual identity and outreach materials.
RESULTS
An Empowered Board
During the presentation of the proposed organizational rebrand, the Chair of the Board of Directors stated, “I feel more confident telling my friends about HomeSafe and why they should get involved” now that they have a thoughtful toolkit of materials at their disposal.Generated Momentum
Shortly after the rebrand and capital campaign launched, a key seven-figure principal gift was secured.Expanded Giving Goal
The campaign was meeting its goals so quickly, they decided to increase their original cash goal by 30%.
WHY IT WORKED
During the strategic due diligence phase — which included stakeholder focus groups, a communications audit of existing materials, and a competitive landscape analysis — we identified that the deliverables originally outlined in the scope of work agreement were no longer the right solution for the needs and challenges identified. As an agency we made alternative recommendations and our client approved. This pivot allowed for new, tailormade creative solutions that not only supported the immediate needs of the capital campaign, but created a new and evergreen positioning for the organization as a whole.
“We chose Stinghouse because we know that they are the right team to tell our story.”
— Laura G. Barker
CFP® Director of Individual Philanthropy, HomeSafe