FIU CasaCuba
CasaCuba at FIU is bringing together scholars, policymakers, business leaders, students, and the community at large to realize a Cuban cultural center and think tank that facilitates the discussion and study of Cuban affairs - history, policy, business - and the celebration of the Cuban heritage. There is no location outside of Cuba with a greater connection to Cuban people than Miami, and no university with greater expertise in the study of the island than FIU.
In an effort to increase awareness and generate philanthropic support for CasaCuba, this video was produced to express the void the Cuban American community feels when it comes to the representation of their heritage and the importance of dedicating a physical space to celebrating its past, present, and future.
PROGRAM
Capital Project Campaign
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video Production
Media Planning
SEGMENTATION
Principle Gift Prospects +
Community at Large
CHANNELS
Video, Social Media
Creative
Video
The FIU Foundation and CasaCuba, in partnership with the FIU School of Music, Stinghouse Creative, and Andy Garcia, came together to make an emotional case for this initiative that would not just ask viewers to give, but inspire them to.