FIU Alumni Association
The FIU Alumni Association serves an alumni network over 200,000 strong, making it one of the most diverse and fastest-growing communities in the world. Stinghouse Creative concepted, created, and launched the first-ever university giving day, now known as FIU 305 Give Day.
PROGRAM
Give Day Campaign
SERVICES PROVIDED
Strategy Development
Creative Content Development
Video
Production
Media Planning
SEGMENTATION
Alumni + Community at Large
CHANNELS
Video, Social Media, Display, SEO, Mobile
Creative
Digital | Video
Stinghouse concepted and produced all the assets establishing and promoting the inaugural Give Day.
FIU 305 Give Day Launch
Social Media
Stinghouse developed momentum-generating social posts deployed throughout the 24 hours of giving.
FIU 305 Give Day Instagram Stories
FIU 305 Give Day Results
RESULTS
Increased Engagement
In only it’s second year, the campaign yielded 172% increase in engagements, with 79% of the site traffic coming from NEW visitors — representing a 14% year-over-year increase.Increased Giving
There was an 82% increase in conversion rate year-over-year and 419% increase in dollars raised.Increased Rankings
Since this campaign and in collaboration with other university-wide efforts, FIU has jumped 17 spots in U.S. News and World Report rankings, of which a key performance indicator is alumni participation.
WHY IT WORKED
The success of this initiative rested on the ability to directly connect the act of giving to a compelling tangible result — an increase in rankings that thereby increased the value of alumni degrees. In its second year, leveraging the inaugural give day brand assets, we were able to redistribute resources previously allocated to establishing the give day — to amplify the give day — including increasing the paid media budget and adding more assets for ambassadors and stakeholders to leverage.
“We heard from an alumni who saw the teaser ads and wants to raise money for his endowment on our give day. Our investment in the media just paid for itself!”
— Sara DuCuennois
FIU Chief Alumni Officer